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1. The Mac...It Just Works
Ask them — the millions of people who
use and love their Macs — why it’s
become such an integral part of their
lives, and most will tell you that it’s
because it just works. Letting them do
what they want to do. How they want to
do it. Intuitively. And there’s good
reason. Only with a Mac do you find
absolutely flawless integration of
hardware and software. Only with a Mac
do you get an operating system built by
the same people who built the computer
it runs on. Take a Mac out of its box,
and you experience that hand-and-glove
fit from the get-go. Plug it in. Turn it
on. And you’re ready for anything.
That’s because with a Mac, you’ll find
all of the essentials built right in.
USB. FireWire (IEEE 1394). Ethernet.
Modem. Macs even come with built-in
antennas for wireless networks. And
every Mac comes with drivers for most of
the printers, joy sticks, DV camcorders,
keyboards, storage devices, digital
cameras, input devices, MP3 players and
game pads you’ll be connecting to those
ports. So when you plug them in for the
first time, they’ll just work, too.
2. It Doesn’t Crash
Are you just a tad too well acquainted
with the notorious “blue screen of
death?” Bid it a fond farewell. With
Mac OS X, you’ll
become accustomed instead to
industry-leading stability. In this
elegant new operating system, memory is
fully protected and applications can’t
conflict with the OS or one another.
And, oh yes, Mac OS X is built on the
industrial strength of
UNIX. Most Fortune
500 companies, governments and
universities rely on UNIX for their
mission-critical applications. And now,
so can you.
3. It’s a Digital Jukebox
The critics all agree (and how often
does that happen?) — not only does
iTunes turn the Mac
into an unequalled digital jukebox, but
iPod,
iPod mini,
iPod photoand the
new
iPod shufflehave no
peer among digital music players on the
market today. And iTunes 4 comes with an
appealing new feature: the fabulous
iTunes Music Store,
stocked with more than 1 million songs
you can preview and own with just one
click. iTunes makes it easy to convert
the music from your CD collection into
digital audio files. Lets you make
playlists to match your every mood.
Offers one-button burning of audio CDs.
And seamless integration with digital
music players. Like iPod. Which fits in
your pocket, weighs as little as 0.78
ounces, holds up to 15,000 songs,
features lightning-fast music transfers
via FireWire or USB 2.0, plays for up to
15 hours and lets you bring your music
wherever you go. iTunes and iPod for Mac
offer additional integration with
Apple’s iLife products, taking them
beyond their Windows versions. For
instance, you can use your iTunes
library as the soundtrack source for
your iPhoto slideshows, iMovie films and
iDVDs. You can even display iPhoto
pictures on your iPod photo.
4. Delivers The Promise Of Digital Photography
Everyone loves
iPhoto, which
revolutionizes the way you save,
organize, share and enjoy digital
photos. Included with every Mac, iPhoto
lets you easily download, organize, find
and share your photos — as prints, in a
slide show or on a website it will even
help you build. Simply drag your mouse,
and iPhoto magically grows or shrinks
your photo thumbnails. So you can view
individual shots in detail or see
hundreds of photos on the screen at
once, and quickly scroll through
thousands to find the one you’re looking
for. iPhoto even lets you create your
own custom coffee-table books. You may
never go back to using a film camera
again.
5. Best Solution, In Fact, For All Things Digital
Designed and built for today’s digital
lifestyle, the Mac offers a complete and
integrated ensemble of digital tools
called
iLife. In addition to
iTunes and iPhoto, iLife includes
GarageBand,
iMovie and, on all
systems equipped with a SuperDrive,
iDVD, as well. Like
the Mac itself, the iLife suite of
applications is easy to use and work
together flawlessly. Create a musical
masterpiece in GarageBand, then listen
to it on iPod or add it to a home movie
or DVD slideshow. You’ll use iMovie to
turn raw video footage into polished
films — complete with soundtracks,
titling and effects — that friends will
actually ask to watch over and over
again. And iDVD will let you burn your
photos and movies onto DVDs that can be
played on most commercially available
DVD players.
6. Built To Go Everywhere — Because That’s Where You’ll Want It
We think computing on the go should
always be a first-class experience.
That’s why we design our
PowerBook and
iBook G4 computers
the way we do. Light. Thin. Displays so
bright and clear, you’d think you’re
working on a desktop system. And they
come standard with what some other
laptops consider “extras”: capacious
hard drives, built-in optical drives,
USB, FireWire, Ethernet, modem, video
out, audio in, WiFi. Consider this: Can
your PC laptop go coast to coast with
just one battery? Can you put the system
to sleep just by closing the lid? Does
it wake up instantly? Can your PC laptop
automatically switch between Ethernet,
dial-up and wireless connections on the
fly? Without a restart? Ours can.
7. The Internet Is Integrated
When did you last configure a PC for the
Internet? Take you long? It won’t on a
Mac. Fact is, most of our customers are
up-and-surfing within 15 minutes. And
that includes people who never touched a
computer before in their lives. What
will your experience be like? Using a
utility such as Move2Mac, you’ll find
moving your favorites, email contacts
and email messages to the Mac mere
child’s play. And wait till you try the
software.
Safari and Mail offer
features not found on any platform,
features that make browsing and email on
a Mac an absolute joy. Want to stay in
touch? With just a simple click,
iChat AV works with
iSight to let you see
and hear your co-workers, friends and
family, no matter how far away they are.
And iChat AV works seamlessly with AOL
Instant Messenger (AIM). Furthermore,
AIM, Yahoo Messenger, MSN Messenger all
have Mac versions. In fact, you’ll find
tons of Internet tool options. That
includes QuickTime. When it comes to
world-class streaming video, no product
offers a better digital media experience
than QuickTime 6. Of course on a Mac,
it’s just as easy to stream video, chat,
read email and surf
wirelessly. That’s
because every Mac is ready for WiFi
(802.11b and 802.11g) — we call it
AirPort — right out of the box.
8. Office is Office and then Some
The transition to a Mac is easy in part
because you’ll continue using the same
applications you already know.
Microsoft Office 2004
for Mac OS X gives you Word, PowerPoint
and Excel, all with the same familiar
features and shortcut commands. And
thanks to exclusive features, the Mac
versions improve on their Windows
counterparts. Office documents are all
fully compatible between Mac and
Windows, so you can share everything
from spreadsheets to presentations.
Beyond Office, you’ll find you can run
more than 10,000 applications designed
specifically for Mac OS X. You can do
anything you’d dream of doing on the Mac
— from CAD to databases to finance.
9. It Works Effortlessly With PCs
Standards let everyone work together
harmoniously. That’s why Apple has
adopted so many of them. Take
networking.
Networking on a Mac
is built on the same technologies used
by PCs. As a result, the Mac is at home
on PC networks (or just about any other
kind), making the business of sharing
files and printers with PCs entirely
painless. And in Mac OS X you don’t have
to be a network administrator to make it
all work. What’s more, Gigabit Ethernet
is built in. As is support for 802.11
wireless, so you can network without
cables inside your house using
AirPort or another
wireless access point. Of course, you
can also swap files via data CD,
floppies or Zip disks. And most new
peripherals connect via USB or FireWire
(two other industry standards), so you
can use them with either PCs or Macs.
10. It’s Beautiful
Our designers and engineers agonize over
every millimeter of every new Macintosh
model, and every pixel of the user
interface. The result: ergonomic
products that are the toast of the
design world.
iMac G5.
PowerBook.
iPod.
iBook G4. The new
Mac mini.You can see
obsession with design and detail
wherever you look: the orderly layout
behind the removable back cover of the
new iMac G5, the pint-sized perfection
of the new Mac mini, laser-etched text
where others would put a sticker, the
tough colorfast polycarbonate cases of
the
eMac, the anodized
aluminum alloy enclosure of the
Power Mac G5, the
elegant optical mouse included with most
desktop Macs (Mac mini mice sold
separately), the instructions on the
back of the door you open to add memory
to an iBook or PowerBook. They’re
objects that would be striking even if
they weren’t computers. Tools that are,
at every level, a pleasure to use.
We think you owe it to yourself to
experience a Macintosh first-hand. Check
out the high-performance PowerBook. The
Power Mac G5, the world’s fastest
personal computer. The oh-so-portable
iBook. The beautiful iMac. And the most
affordable Mac ever, the Mac mini. Come
see one at an Apple Store or one of our
resellers. You’ll find the Mac can
answer most of your questions itself.
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© copyright Apple Computer, Inc |
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