Microsoft Kembangkan "TV Xbox"

Posted By ButterRoll Friday, February 22, 2013 7:15:22 PM
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ButterRoll
 Posted Friday, February 22, 2013 7:15:22 PM
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Xbox awalnya hanya sekadar mesin game. Namun sekarang perangkat tersebut adalah sebuah pusat hiburan. Setidaknya, itu yang telah terjadi di beberapa negara, terutama di Amerika Serikat.

Hal tersebut mendorong Microsoft untuk mengembangkan perusahaan bernama Xbox Entertainment Studio di Santa Monica, AS. Studio itu dikepalai mantan eksekutif stasiun TV CBS, Nancy Tellem.

Dalam wawancara dengan Peter Kafka, dari All Things D, Tellem mengatakan tim-nya sedang mengembangkan konten televisi namun dengan pendekatan berbeda.

Pendekatan yang dimaksud adalah hiburan interaktif. Tellem mencontohkan, dalam sebuah siaran langsung, beberapa teman bisa "nonton bareng" tanpa berada di lokasi yang sama, lalu saling berinteraksi lewat "layar kedua".

Strategi ini dikatakan akan mengandalkan teknologi yang selama ini dimanfaatkan untuk game. Termasuk Kinect (untuk sensor gerak) dan SmartGlass (untuk menampilkan konten dari Xbox 360 ke layar besar).



Pergeseran

Langkah ini dilakukan Microsoft seiring bergesernya pengguna konsol mereka. Dari sebelumnya didominasi pria, pengguna Xbox 360 saat ini 38 persennya adalah perempuan. Pengguna Xbox juga makin dewasa, dengan 51 persen di antaranya telah memiliki anak.

Diperkirakan saat ini ada 76 juta pengguna Xbox di dunia. Dan banyak di antara mereka, menurut Yusuf Mehdi, Senior VP Interactive Entertainment, Microsoft, menggunakan Xbox untuk menonton, bukan nge-game.

Jumlah pelanggan Xbox Live, layanan online Xbox, mencapai 46 juta akun di seluruh dunia. Di layanan itu, selain game terdapat juga berbagai konten hiburan.

Saat ini Microsoft dirumorkan sedang menyiapkan perangkat penerus bernama Xbox 720. Salah satu rumor mengatakan, konsol game itu akan mencakup Kinect sebagai aksesoris wajib (bukan hanya tambahan seperti saat ini).


I like bread, and I like butter
- but -
I love bread with butter best.


ButterRoll Marked As Answer
 Posted Wednesday, March 6, 2013 2:15:07 PM
Sesepuh

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UP ga mau kalah :)

I like bread, and I like butter
- but -
I love bread with butter best.


ButterRoll Marked As Answer
 Posted Wednesday, March 6, 2013 2:15:21 PM
Sesepuh

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UP ga mau kalah :)

I like bread, and I like butter
- but -
I love bread with butter best.


atankz
 Posted Thursday, March 7, 2013 9:16:11 PM
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mampir lagi gan

salam kenal
EarthSky
 Posted Friday, March 8, 2013 11:53:13 PM
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Wuih..

Nice share..
Lanjutkan sharenya..
Sekalian nyundul deh..
:)
atankz
 Posted Saturday, March 9, 2013 5:53:52 PM
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sundul kembali

salam kenal
ramdan Marked As Answer
 Posted Friday, March 29, 2013 4:52:20 PM
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nice artikel

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ramdan Marked As Answer
 Posted Friday, March 29, 2013 4:53:06 PM
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